HOZELOCK LAUNCH PREMIUM 'PRO METAL' FITTINGS

Hozelock launch premium 'Pro Metal' fittings range 

• New user-friendly hose carts and reel ready to fly out of stores

• Watering market booming according to latest GfK data


Pro Metal Hose Connector Pro Metal Aqua Stop Hose Connector   Pro Metal 1" Tap Connector Pro Metal Double Male Connector 60m Ultra Metal Cart 60m Hose Cart 45m 2in1 Hose Reel


(Click on images to download high res file) TOP ROW: The new Hozelock Pro Metal standard (left) and Aqua Stop (right) hose connectors. ABOVE, LEFT: The new Hozelock Pro Metal 1" tap connector and double male hose connector. ABOVE, RIGHT: Hozelock's new 60m Ultra Metal Hose Cart, 60m Hose Cart and 45m 2in1 Hose Reel.
 

EMBARGO: Not for publication before September 1st 2009

Fifty years after it introduced the world’s first plastic hose connector, watering market leader Hozelock has unveiled a premium range of metal tap and hose fittings which give a secure leak proof and kink-free connection on a wide variety of hose diameters and thickness. And in another departure, the company has announced new fully assembled and ready to use hose storage systems, including a heavy duty Metal Cart, to give an enhanced consumer experience and an improved in-store display.

The new product launches coincide with the publication of new GfK data which shows that the garden watering sector grew by a healthy 14.8% in the period from January to June 2009, with Hozelock increasing its market share to almost 70%.

 

Hozelock’s complete new range of premium fittings comprises tough, precision-machined ‘Pro Metal’ versions of its top-selling hose and tap connectors, including standard and Aqua Stop variants of its new-style anti-kink connector with flexible hose tail.

 

The Pro Metal connectors (RRP: £5.49 and £6.49) have a scratch-resistant zinc die cast sleeve which gives unprecedented strength and durability. 

 

The internal mechanism, including the claw teeth, is moulded from acetyl plastic which gives the best possible grip on a hosepipe wall and hence the most secure connection between hose and watering tool, whatever the water pressure or ambient temperature.

 

Soft-touch, textured side pads make the new connectors easy to grip, even when wet, so attaching and detaching guns and other accessories is quick and easy.

 

The new companion range of heavy duty metal fittings is made from precision milled nickel plated brass. Comprising a ¾” tap connector with ½” adapter (£4.49), a 1” tap connector (£5.99), a double male connector (£4.49) and a double ended hose repair connector with anti-kink hose tail on both ends (£5.99), they have been designed to give years of trouble-free use in any environment.

 

Inset into each of the new Pro Metal fittings is a raised soft “bumper ring” which protects greenhouses and cars from accidental damage while also providing a comfortable contact point when handling the fittings in cold weather.

 

Offering a premium trade-up opportunity, as well as natural companion sales to Hozelock’s highly successful Ultra Metal hose guns, the new Pro Metal products will ship in March 2010 with an extended 3-year guarantee and coordinated silver hanging header cards for a striking in-store display.

 

Following Hozelock’s launch of new anti-kink plastic fittings this year, the Hose Fittings category has seen remarkable growth in both garden centres (up 20.2%) and DIY Superstores (up 17%), according to the latest GfK figures.

 

The company is also introducing a £39.99 Pro Metal Aquastorm version of its popular oscillating sprinkler with a nickel plated brass inlet.

 

New Hose Carts and Reel

 

A rustproof zinc coated steel drum is the main benefit of the new 60m Metal Cart with hose, making it well suited to heavy duty use in the toughest of environments.

 

It is fully assembled – including a unique new “metallic” 30m multipurpose foamed hose in a coordinated silver and yellow stripe which stands out at the point of sale.

 

The new Metal Cart will be available in March 2010 at an RRP of £59.99 inc VAT. A version without hose is also available at £39.99.

 

Hozelock will also break new ground at the end of 2009 with its most user-friendly range of hose storage systems in a high ticket category which has grown a hefty 11.2% this year, according to GfK.

 

The range comprises a 45m 2in1 Reel with 25m of multipurpose hose (£29.99) which can be used either free-standing or wall mounted; a 45m Cart with 20m of hose (£29.99); and two fully-assembled, ready-to-use 60m Carts with 30m or 50m of hose (£39.99 and £45.99).

 

A major benefit for consumers is that there will be no fiddly assembly work to do once they get the product home as the supplied hose is connected and wound at the factory. Nor will they need to buy extra accessories as each of the new products comes complete with hose and tap fittings as well as a spray nozzle.

 

All the new models except the 2in1 Reel feature a comfortable, telescopic towing handle with locking collars which can be adjusted without tools to the required height, ie up to 750mm with a warm, soft grip and handy accessory storage point on the 60m carts and 700mm on the 45m carts. The handles can also be used as a convenient aid to carrying the new products in store.

 

Hose rewinding is easy thanks to the supplied winding handles – and easiest of all on the 60m carts which have three-piece handles.

 

An asymmetrical drum can hinder rewinding; hence, the new Hozelock carts all have perfectly round, full-size drums which rotate freely under load. All the new models also benefit from a fixed base frame which cannot collapse unexpectedly.

 

For further trade information, contact Hozelock's Birmingham sales office on 0121 313 4096, or e-mail info@hozelock.com.

 

Full support for the consumer is provided via the Hozelock Helpline on 0121 313 1122 and the Hozelock web site at www.hozelock.us which includes extensive advice on choosing and using hose systems and a new online spares ordering facility.


END 

September 2009

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