ANNIVERSARY DEALS AS HOZELOCK CELEBRATES 50 YEARS

Hozelock has announced a raft of special themed promotional deals to celebrate its 50th anniversary in 2009*.

The company – which invented the world’s first plastic hose mender in a Buckinghamshire airfield hangar in 1959 and went on to develop innovative hose systems to effectively create the £61m UK garden watering market – has come up with nine limited edition 50th anniversary promotions spanning the watering, spraying and aquatics sectors. 

Featuring the strapline, “Still bursting with ideas 50 years on”, the deals are all promotionally packaged and supported by in-store banners, inflatables, wobblers, display cards and pallet wraps. The selected products are all popular lines at ‘one-time’ price reductions – with no chance of topping-up or re-ordering.

 

They include a 20m Anniversary Auto Reel on an 18-unit pallet at a target consumer price of £59; an assembled 45m Anniversary Hose Cart and 20m of hose, with nozzle and fittings on a 12-unit pallet at a target consumer price of £24; a 30m knitted hose Anniversary Hose Starter Set with nozzle and fittings in a display box (£19); an Anniversary Hose Gun Set comprising a Multi Spray Gun plus fittings (£7) in a 45-unit quarter pallet display; an Anniversary Micro Irrigation Starter Set including tubes, 20 drippers, stakes and an AC1 Plus water computer (£37) in a 25-unit quarter pallet display; a 7L Anniversary Pressure Sprayer complete with a 0.5L Trigger Sprayer, weedkiller cone and extension lance (£21) in a pallet display of 42; two Anniversary Pond CombiFilter Kits comprising pond pump, Ecopower+ biological filter, hose and clips in 5000L and 10000L sizes (£103 and £133); and an Anniversary EasyClear 3000 all-in-one pump, UV and filtration system (£73) in a 16-unit pallet display.

 

Hozelock expect the consumer to join in the birthday celebrations and help themselves to the commemorative offers. “When a British brand like ours has been around for so long and trusted by so many, a special relationship evolves between the gardener and the supplier,” said marketing manager, Simon McArdle. He went on: “The feedback from visitors to our consumer show stands this year demonstrated how closely consumers connect with our brand and vision... and, of course, special offers mean something to everybody, so I fully expect these one-off anniversary deals to sell in, and out, at record speed.”

 

The Anniversary deals will ship from December but orders should be placed as early as possible to be sure of supplies. For further trade information, contact Hozelock's Birmingham sales office on 0121 313 4095, or e-mail info@hozelock.com.

 

*Hozelock’s milestones

1959 Hozelock Limited formed in Aylesbury to sell the world’s first plastic hose mender

1961 First sprinklers launched

1967 Launch of the innovative plastic ‘snap-lock’ hose connector

1981 Hozelock introduces first pond pumps and garden lighting ranges

1983 Diversification into sprayers with acquisition of Associated Sprayers

The first through-flow hose reels were launched

1987 Hozelock wins the Queen’s Award for Export Achievement

1988 Hozelock starts manufacturing garden hose

1989 Launch of the technically advanced System 2 hose fittings

The first overseas subsidiary – Hozelock France SA – was formed

1994 Opening of the state-of-the-art Midpoint Park factory in Birmingham

Another overseas subsidiary – Hozelock Holland BV – was formed

1995 Further expansion with the formation of Hozelock Sweden AB

1996 Hozelock wins the coveted PLC of the Year Award from The Times 

1997 Hozelock expands into pond filtration systems with the acquisition of Cyprio

Hozelock acquires US subsidiary to expand international network

Another European subsidiary, Hozelock Denmark is created

The famous Bioforce range of pressurised filters is launched

1999 Design and launch of the multi-award-winning self-winding Auto Reel

2000 Hozelock acquires leading European hose manufacturer, Tricoflex

2001 Hozelock forms a Professional Products Division

2004 Hozelock Cyprio launches world’s first fountain and clearwater pump, EasyClear

2006 Hozelock launches its water-wise range of water conserving products

Hozelock diversify into garden pumps with innovative Water Butt Pump

Hozelock Cyprio develops pioneering auto-cleaning pre-filter, Saturn Booster

Launch of the award-winning revolutionary Aquapod drip irrigation system

2007 Aquapod and Water Saving Gels win Waterwise Marque for water economy

New Flood Pump helps homeowners combat rising water levels

Hozelock HQ relocates from Aylesbury to Midpoint Park, Birmingham

Hozelock wins MX Award for Business Development & Change Management

2008 Hozelock wins MX Award for Customer Focus

Launch of innovative soft-touch Hose Connectors with flexible hosetail

2009 Hozelock celebrates its 50th anniversary

  

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[Spraying - Small]
[Watering - Small]