SPRING TV PUSH FOR HOZELOCK

On Location        Aquapod shot on location

ABOVE: Shooting the Hozelock TV commercials       ABOVE: A scene from the AquaPod TV commercial

Hozelock is mounting a major spring TV and national press advertising campaign for four of its key watering products - the Auto Reel, Compact Reel, Aquapod holiday watering system and new High Pressure Washers. Only the self-winding Auto Reel has been advertised on TV before.

The £1.1m TV campaign begins on March 26 and extends until the end of June, covering the key Easter and May Bank Holiday gardening peaks.

Featuring the strapline, "Gardening for Life", a mix of 30-second and 10-second commercials will be seen on ITV1, ITV3, ITV4 and GMTV as well as on the Dave, Home and Discovery channels, giving 13.5m adults multiple opportunities to see the campaign.

Supporting half-page national press ads will appear over Easter.

"We know that TV advertising works for us because we saw a dramatic increase in consumer demand for the Auto Reel when we first tested the medium," said Hozelock Marketing Director, Simon McArdle. "All the indicators, including the long-range weather forecast, are telling us that we can replicate that success in 2010 - and our message about saving time, effort and water resonates well with focus groups."

The commercials were produced by Molinare and the media planning was conducted by Frontline Media.

An integrated internet campaign will see the TV ads streamed from Hozelock’s website and e-marketing mailshots to the company’s huge database of website visitors.

At the same time, a heavyweight PR campaign will include large space editorial promotions in regional newspapers featuring the TV-advertised products.

Hozelock has also announced that it will be exhibiting at 12 big consumer gardening shows throughout the spring and summer, including the RHS Chelsea Flower Show, Hampton Court Palace Flower Show and BBC Gardeners’ World Live.

For further trade information, contact Hozelock's Birmingham sales office on 0121 313 4096, or e-mail info@hozelock.com.

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[Spraying - Small]
[Watering - Small]